Black Panther still king at the US box office

12 March 2018 12:08 PM

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Black Panther still king at the US box office

Los Angeles — T'Challa still rules the box office four weeks in, even with the fresh rivalry of another Walt Disney Studios release in A Wrinkle in Time.

Black Panther took the No. 1 spot at the North American box office with $41.1m according to studio estimates Sunday, leaving another newcomer in its wake. The Marvel and Disney phenomenon crossed the $1bn mark worldwide this weekend and became the 7th highest grossing domestic release with $562m. Not accounting for inflation, it's now passed The Dark Knight.

With a marketplace still dominated by Black Panther, Disney faced some stiff competition from its own studio in launching Ava DuVernay's adaption of A Wrinkle in Time, which opened in second place with $33.3m from 3 980 locations. The PG-rated film, which cost around $103m to produce and stars Oprah Winfrey and Reese Witherspoon, received mixed reviews from critics (it's currently at a "rotten" 44 percent on RottenTomatoes) and audiences who gave it a B CinemaScore.

In gauging A Wrinkle in Time's long-term prospects, a somewhat similar comparison could be Disney's Tomorrowland, a PG-rated sci-fi pic with middling reviews and a B CinemaScore which opened to $33m in the early summer of 2015 and went on to gross $93m domestically. Tomorrowland, however, notably cost nearly twice as much to make as A Wrinkle in Time.

But the Black Panther effect is the x-factor here. For Disney, it's a "win all around."

"When you think about having two films at the top of the box office, it's definitely a win all around," says Disney's worldwide theatrical distribution president Dave Hollis. "We're feeling good about this start ... We're feeling good about what, for us, is a little family competition between now and (the Easter holiday)."

Hollis says he doesn't think the studio would have done anything differently regarding Wrinkle's"release had they known the scope and longevity of Black Panther's prospects.

"There's always going to be competition in the marketplace," he says. "With a tentpole strategy like ours, four weeks of separation is about what we can expect."

Still, "Black Panther" has devoured the marketplace for a month straight now, leaving all other newcomers in the dust.

It also left room for the Academy Award best picture winner The Shape of Water, which is also available on home video, to capitalise on its post-Oscars stature. The Fox Searchlight film added 720 theaters and took in in $2.4m from 1,552 locations, bringing its domestic total to $61m.

But even though Black Panther has helped boost the year to date box office significantly, it's also proving to be a continued challenge for any other wide release hoping for a piece of the market.

"Every movie that has opened in the wake of Black Panther has had its work cut out for it," says comScore senior media analyst Paul Dergarabedian. "We keep underestimating this film and it just shows no sign of slowing down."

Also read: WATCH: In nick of time, volunteer saves dog leashed to moving truck

Source: channel24.co.za

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