November 20 2013 at 09:10pm
KFC are sponsors of the KFC T20 Internationals and associate sponsors of the domestic Ram Slam T20 Challenge.
The sponsorship comes at the start of the Proteas home summer season where they will be playing five KFC T20 Internationals; two against Pakistan, including a match on Friday and three against Australia on March 9, 12 and 14.
The KFC T20 Internationals provide a terrific opportunity for KFC Mini-Cricket kids from around the country to get active involved in these matches, escorting the players onto the field, participating in the coin toss and being ball boys and girls on the boundary ropes.
As associate sponsors in the Ram Slam T20 Challenge, KFC endorses the reason why they are involved in KFC Mini-Cricket and that is to encourage kids to live active lifestyles. Here the same opportunities for player involvement occur on a more frequent basis allowing more and more kids to get active in the major stadiums around the country.
The kids are chosen at the 16 KFC Mini-Cricket festivals held around the country. Each child gets the chance to meet a local professional cricketer at the KFC mobile studios where they ask them questions about cricket. The most confident and enthusiastic kids at this activation get the opportunity to get active in the KFC T20 Internationals and the Ram Slam T20 Challenge.
Being able to meet and interact with their heroes during a KFC T20 International is a once in a lifetime experience for the kids involved, something that can be clearly seen when they are caught on camera during the matches dancing and interacting with the crowds!
With the cut and thrust nature of the T20 game, the KFC Mini-Cricket kids’ involvement in these thrilling domestic and international matches adds to the live spectacle, and gives the youngsters the belief to aim high as they go from strength to strength within KFC Mini-Cricket.
*You can win tickets for you and four of your friends to the KFC T20 between the Proteas and Pakistan at Newlands on Friday by answering this simple question: Who is sponsoring the Proteas’ T20 Internationals this season?